About the Podcast

The Roofing Business Growth Circle empowers roofers and home repair professionals to become more profitable, scalable, and exit-ready through smarter strategy, innovation, and automation.

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Roofing profitability • Contractor marketing • Sales systems • Automation • AI • Tax strategy • Business growth

Description:

In this episode, Jacques Skuteeki welcomes PR expert and author Andrew Darlow to discuss how roofers and home service professionals can dramatically increase visibility using public relations, authentic photos, testimonials, and podcast appearances.

Andrew explains why real imagery matters to Google, how contractors can leverage podcasts and PR platforms for credibility, and what future trends will shape visibility in AI-driven search. This conversation is packed with practical ideas roofers can implement immediately to stand out in competitive local markets.

🔑 WHAT YOU’LL LEARN IN THIS EPISODE:

✔ Why real photos outperform stock images on Google Business Profile

✔ How video testimonials build instant trust

✔ Where roofers can find podcasts to get featured and grow authority

✔ How PR impacts visibility on Google, ChatGPT, and AI search tools

✔ Simple ways to create content that compounds over time

👉 Get Andrew's free gift in the Vault: https://roofingbusinessgrowthcircle.com/gift-vault